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貴陽電梯銷售公司電梯廣告在互聯網時代的前景如何?

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貴陽電梯銷售公司電梯廣告在互聯網時代的前景如何?

發布日期:2018-02-06 作者:貴陽電梯銷售公司 點擊:

貴陽電梯銷售公司">貴陽電梯銷售公司電梯廣告在互聯網時代的前景如何?

貴陽電梯銷售公司

What is the prospect of elevator advertising in the Internet age in Guiyang elevator sales company?


如果你以為停車場隻能是灰色、擁擠、缺乏生氣的古板建築,那就大錯特錯了。世界各地的設計師們挖空心思,“死了成片腦細胞後”,設計出不少極具創意的案例。

If you think the parking lot can only be grey, crowded and angry, it's very wrong. Designers from around the world show, "died into brain cells, a lot of creative design case.


貴州電梯是城市的基礎設施,以電梯為中心生活工作的有3億以上的都市主流消費人群,電梯代表著四個詞:主流人群,必經,高頻,低幹擾。而這四個詞正是電梯廣告存在和發展的市場基礎。

Guizhou elevator is the infrastructure of the city, and there are more than 300 million of the mainstream urban consumption people living on the elevator. The elevator represents four words: the mainstream population must go through the high frequency and low interference. And these four words are the market foundation of the existence and development of elevator advertising.


電梯廣告的優勢:

The advantages of elevator advertising:

1.受眾人數多:相信大多數廣告的投放者的目標人群都是在城市工作的白領們,然而這些人的工作往往在商務樓,那麽電梯自然成為了每個人都必須使用的一項基礎設施,所以論起人流量,基本每個乘坐電梯的人都是潛在的廣告觀看者。

1.: the audience believe that most advertising of the target population are white-collar workers working in the city, but these people often work in the business building, the elevator has become a natural infrastructure everyone must use, so the flow of people, is a potential viewer of each advertisement take the elevator to the people.

2.注意力集中:因為每個人都有個安全空間(大概是以自身為中心45厘米),而電梯在擁擠的時候會使個人安全空間被侵犯,從而導致人焦躁不安,於是就會發現,很多電梯乘客都喜歡盯著樓層顯示器來緩解這種不自在,而將廣告掛在電梯間則刻意充分利用這種安全領域被侵犯的焦躁感,讓乘客一段時間內盯著廣告瀏覽,使廣告給乘客留下很深的印象。

2. focus: because everyone has a safe space (probably itself as the center of 45 cm), and the elevator will make personal safety violations in a crowded space, causing people nervous, so you will find that many elevator passengers love staring at the floor indicator to alleviate this uncomfortable, and advertising hanging in the elevator is deliberately make full use of the security violation of restlessness, let passengers within a period of time staring at the advertisement browsing, make advertisement for the passengers to leave a deep impression.


電梯廣告的前景

The prospect of elevator advertising

中國著名策劃人李光鬥認為,電梯媒體不僅沒有受到移動互聯網的衝擊而且反而在資訊碎片化粉塵化的移動互聯網時代受益,移動互聯網正在打敗傳統媒體,但真正在背後收割的是以分眾為代表的電梯媒體,他預測整個電梯媒體的廣告收入的潛力空間至少是300-500億。

China famous designer Li Guangdou believes that the elevator media has not been the impact of the mobiles Internet and mobiles Internet era of information but in the fragmentation of dust of benefit, the mobiles Internet is to beat the traditional media, but it is behind the harvest is to lift the media focus as the representative, he predicted the elevator media advertising revenue potential space at least 300-500 billion.


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